South
Africa’s worst customer service is to be found from within government agencies
and utility providers, according to new research released by contact centre
experts, Interactive Intelligence.
Aiming to
determine what customers expect from companies in terms of customer service,
the surveys looked at customer experiences and expectations when dealing with
company contact centres.
The South
Africans polled for the global Consumer Survey felt the best customer service
came from hotels (61% ranking them among the best, in line with 61% globally),
online retail stores (45% vs 51% globally) and banks (41% vs. 45% globally).
The worst service came from government agencies (85% ranking them among the
worst, vs. 52% globally) and utility providers (68% ranking them among the
worst vs. 34% globally).
South
Africans still choose a voice conversation with an agent as their preferred
means of interacting with a contact centre. They expect an answer in under
three minutes and they want agents to have all the relevant information at hand
when they call. Customers said a major frustration when dealing with a contact
centre agent is a lack of knowledge on the part of the agent (79% in SA and 66%
globally), being transferred multiple times before finding the right person to
help (89% in SA vs. 66% globally), or having to repeat information at different
points of the interaction (64% in SA vs. 56% globally.). Another major
frustration South Africans cited when calling a contact centre is not being
able to understand the agent when speaking to them on the phone (86% vs. 75%
globally).